Is It Hard to Launch Your Company? Business Setup in Dubai
- Feb 13
- 5 min read

Dubai is frequently celebrated as a global hub for innovation and commerce, but for many aspiring entrepreneurs, one question looms large: Is it hard to start a business in Dubai? The short answer is no—but it does require navigation. The UAE is generally regarded as incredibly business-friendly, recently ranking #1 globally in entrepreneurship surveys for institutional support and ease of market entry. With government reforms streamlining processes and digital platforms like "Invest in Dubai" and "Basher" enabling licensing in minutes, the barriers to entry have never been lower.
However, while the Dubai trade license process is efficient, it involves specific bureaucratic steps and financial commitments that newcomers must understand. Whether you are looking to launch a tech startup or a trading company, successful business setup in Dubai depends on choosing the right jurisdiction, understanding the costs, and preparing the correct documentation. This guide breaks down every aspect of the journey, ensuring you can move from idea to trade license with confidence.
The Reality: How Hard Is It Really?
Government sources and consultants alike agree: starting a venture in the UAE is easier than ever. Major reforms effective from June 2021 have revolutionized the landscape, most notably allowing 100% foreign ownership UAE-wide for most commercial and industrial activities. This removes the old requirement for a local Emirati partner, simplifying the corporate structure for foreign investors.
Efficiency is the hallmark of the modern system. Dubai’s Department of Economy & Tourism (DET) allows for fast licensing, with some mainland licenses issued in about 4 days. For simple sole-proprietorships, the Instant License can be issued within hours. Digital unification means over 25 federal and emirate agencies are integrated into e-platforms, allowing entrepreneurs to handle approvals, visa applications, and renewals without visiting government offices.
Deciding Where to Set Up: Dubai Mainland vs Free Zone
One of the first critical decisions you will face is choosing between the Mainland and a Free Zone. Understanding the Dubai Mainland vs Free Zone distinction is vital as it dictates where you can trade and how your business is structured.
Mainland Companies:
Market Access: Mainland entities can trade anywhere in the UAE and bid directly on government contracts.
Ownership: Following recent laws, 100% foreign ownership is allowed in over 1,000 commercial and industrial activities.
Office Requirement: You must lease a physical office, verified by an Ejari contract.
Timeline: The initial approval and license issuance usually take around 4–6 weeks including banking and visa processes, though licensing alone can be done in 7–10 days.
Free Zone Companies:
Market Access: These companies can trade internationally and within the zone but generally need a local distributor to sell goods on the mainland.
Ownership: Always allows 100% foreign ownership.
Office Requirement: Flexible options like "flexi-desks" are often bundled into setup packages, reducing overheads.
Timeline: Free zones are designed for speed. Many offer express packages where licenses are issued in 2–7 business days.
Counting the Capital: Cost of Business Setup in Dubai
While the process is streamlined, starting a business in UAE requires capital. The cost of business setup in Dubai varies significantly based on your choice of jurisdiction and activity.
Mainland Costs: A general trading license typically involves a government fee of AED 12,500–15,000. However, mandatory add-ons like the "activity fee" (approx. AED 15,000) and trade name fees can push the initial licensing cost higher. Professional licenses often start around AED 10,000.
Free Zone Costs: License fees generally range from AED 10,000 to AED 50,000 per year. Most zones also charge a one-time registration fee (e.g., DMCC starts at ~AED 9,000).
Office & Hidden Costs: Mainland offices average AED 30,000–40,000 per year for small spaces, while Free Zone desks cost roughly AED 15,000–20,000. Entrepreneurs must also budget for "hidden" costs like document clearance (~AED 150 per doc), medical tests, and "Knowledge Dirham" fees.
In summary, initial setup costs can range from tens of thousands to over AED 100,000 depending on the scale. Many Free Zones offer bundled packages (license + visa + desk) starting around AED 35,000 per year.
Visas and Residency: The Dubai Investor Visa
Securing residency is a major perk of incorporation. As a business owner, you can sponsor your own Dubai investor visa. Under the new "Green Visa" scheme, investors with a minimum share of AED 1,000,000 in a company can access a 5-year residency with low issuance fees (around AED 200 + VAT).
For those with higher capital, the Golden Visa offers 10-year residency for investments of AED 2 million or more in a business or investment fund. Importantly, you no longer need a personal sponsor. The company itself acts as the sponsor for you and your employees. Employee visas typically cost between AED 3,000 and AED 6,000 per person to process, covering medicals and Emirates ID registration.
Navigating Timelines and Challenges
How long does it all take? The business setup timeline Dubai offers is competitive.
Best Case: A basic Free Zone company can be operational in 5–10 business days.
Standard Case: Mainland setups often take 3–4 weeks to fully finalize visas and office leasing.
Delays: Common hurdles include incomplete paperwork (missing MoA), delays in office registration (Ejari), or banking compliance checks (AML/KYC), which can stall account opening for 1–2 weeks.
Despite these hurdles, the ecosystem is resilient. Even with new compliance requirements like the 9% Corporate Tax (on profits above AED 375,000) and VAT registration, authorities provide clear online guidance to help businesses stay compliant.
Practical Steps to Launch
If you are ready to proceed, here is the practical roadmap to get your license:
Plan Activity & Jurisdiction: Research whether your business needs mainland access or fits a free zone model.
Reserve Trade Name: Select a unique name and reserve it via the DET or Free Zone authority.
Submit Application: File your incorporation documents (passport copies, business plan) via the relevant e-platform.
Draft Legal Docs: Prepare your Memorandum of Association (MoA).
Secure Space: Sign a lease or flexi-desk agreement and register it.
Pay Fees & Receive License: Once fees are cleared, your license is issued digitally.
Post-License: Open your corporate bank account and apply for visas.
Conclusion
So, is it hard to set up? The consensus is clear: with transparent rules, modern e-services, and supportive government policies, business setup in Dubai is smoother than ever. While costs and bureaucracy exist, they are manageable hurdles on the path to accessing one of the world's most dynamic markets.
Whether you choose the autonomy of a Free Zone or the limitless reach of the Mainland, the opportunities in Dubai are vast. Don't let the paperwork intimidate you—thousands of entrepreneurs successfully navigate this path every year.
Ready to launch your dream company? Contact START today for a free consultation on licensing, visas, and banking support.




